#420 - ADAM BRAWER, Founder of Adam Brawer Estates
SUMMARY
This week David and Marina of FAME Architecture & Design are joined by Adam Brawer, Founder of Adam Brawer Estates. The three discussed Adam’s childhood home; his early career and education; previous career as a music, film, and TV producer; transitioning from the entertainment industry to real estate agent; communicating and managing expectations with clients; gamifying real estate and bringing good energy; spiritual cleansing in real estate; and more. Enjoy!
ABOUT ADAM
Adam Brawer is an authority on the Los Angeles residential real estate market, having called Los Angeles home for the past two decades. Adam's knowledge, meticulous attention to detail, and best-in-class client service allow him to offer an exceptional experience when buying or selling property. Combining his personal and professional network with a high-level entertainment background, Adam helps clients prepare and market their homes with a Hollywood flair, ensuring each property is uniquely positioned. Offering expert guidance throughout each phase of the process, Adam looks at each sale as a partnership where he and his clients are fully aligned in the outcome. Adam is often praised by clients for selling their properties for above market value in the shortest period of time.
Depending on each client's unique circumstances, Adam builds a team around them ensuring their needs are met. Whether it is ground-up development, renovation consultation, or real estate investment guidance, Adam and his team provide a complete custom service. This service-based approach has led to extraordinary results, as evidenced by his remarkable track record and client loyalty.
As a former film producer, Adam believes storytelling is an essential aspect of marketing, so he weaves narratives into every campaign. Known to some as "The Spiritual Realtor" Adam's approach is unique, often employing energy healers and burning sage in homes prior to listing them. When not selling property, Adam is known for his healthy lifestyle; yoga, tennis, hikes, breathwork, cold plunges, and meditation.
TIMESTAMPS
(00:00) Introduction.
(08:18) Adam's childhood home, early career, and education.
(21:51) Music background & producer experience.
(32:53) Transition from entertainment to real estate.
(41:25) Film producers & architects similarities
(46:05) Communication & managing expectations with clients.
“Managing expectations is extraordinarily important. There are several milestones in purchasing or selling a home. Most people think when a 2 million dollar offer for a home is accepted, it'll stay at 2 million dollars when you close escrow. But there's always a second negotiation or more during inspections and that will bring down the closing price from the initial offer. So, language is extremely important in how you frame a conversation and deliver the message. It could be the same message delivered 70 different ways, and you'll have 70 different reactions.” (46:46)
(52:54) Gamifying real estate.
“When I gamify something, the stakes feel lower. The process feels more enjoyable, and I'm no longer as stressed about a specific deal. It’s more like moving pieces on a board and having fun. I would take a step back and have more of an omniscient perspective on what's going on, and then I would dive in with enthusiasm, a lot of energy, and a much faster pace. The stakes didn't feel quite as high because it felt like I was playing a game instead of sinking or swimming in real life. So, I would act a little bit more fearlessly. I would take bigger risks. I would communicate differently because I wasn't as concerned about how something would be received. I emboldened myself with more confidence because I was less scared.” (53:14)
“I've realized in this game of real estate, the more I am myself, the better I play the game. I have this motto of “ABC - not always closing, but always celebrating”. The spirit of celebration is contagious. Everybody wants to be involved in the celebration. So, I'll create open house events that are like a celebration with champagne, sound baths, live music, and food to create an experience for the buyers to step into so that they can feel the home differently and be part of a celebration. It's led to some incredible results.” (55:03)
“The energy at home is priceless. If it's a divorce sale or a death in the home, depending on the severity of the situation, I either set intentions and sage the entire home myself to clear the energy or if it's a rough space, like a contentious divorce, I have what's called a home healer. She brings smudges, drums, and native chanting. She is like an energetic seance in the home to clear it out before I list it so that it's a fresh start and a blank slate. Any stagnant and heavy energy is dispelled, and it’s no longer part of the home.” (58:48)
(01:02:27) Meeting clients at their level of consciousness & spiritual cleansing.
“If a client wants to micromanage a sale, I try to sit them down and explain, “This is what I do best. Allow me to do my best work. I will get you the most money, the best buyer, the best terms. We'll close quickly. You'll be really happy.” …For these clients, I'll lead them through breathwork and guided meditation to relax them. So, for certain properties, I'll do an intention-setting ceremony with the client which involves sage, intention, breathwork, and a guided meditation that I'm leading. At the end of that process, they're always 100% on board.” (01:04:48)
(01:13:25) Burning Man and Adam's favorite building.
