#394 - PAUL SALAZAR, Founder of Paul Salazar Group and Estates Director
SUMMARY
This week David and Marina of FAME Architecture & Design are joined by Real Estate Agent Paul Salazar, Founder of Paul Salazar Group and Estates Director at Hilton & Hyland to discuss his background; traveling the world by sea; working with his mother in real estate; starting his own business; working with high-tier clients; the benefits of business coaching; leaning into content creation; and more. Enjoy!
ABOUT PAUL
With over $550 million in total real estate sales and over 200 satisfied clients served, Paul Salazar is a real estate veteran with years of invaluable experience. Paul's expertise encompasses the most sought after neighborhoods in Southern California, including Beverly Hills, Hollywood Hills, West Hollywood, Bel Air, Brentwood, Santa Monica, Pacific Palisades, Venice, Marina Del Rey, Playa Del Rey, and Malibu.
Partnered with one of the top luxury firms in the world, Hilton & Hyland, Paul has a string of $20+ million dollar properties sold under his belt, making him a true standout in this highly competitive and fast-paced industry. Paul is an expert in rebranding and relaunching properties that have been lingering on the market. He also works with developers to build luxury spec properties throughout Los Angeles. One of the keys to Paul's success is his commitment and desire to meet and exceed his clients’ needs. Paul's focus on building relationships, providing comprehensive and personalized customer service, and using technology to facilitate the transaction process has provided him with a competitive edge in the business.
In addition to his own professional ambitions, Paul also aspires to help out other Realtors whenever possible. In fact, his team, Paul Salazar Group, has helped aspiring agents break into the luxury market. As a student of one of the top business coaches in the country, Paul, in his own capacity, also coaches other Realtors to become the best versions of themselves.
In college, Paul played NCAA Division 1 Soccer and did Semester at Sea which allowed him to visit 30 countries before earning his degree. His adventurous spirit persists today and when not tied up inking his multi-million dollar deals, he's out backpacking, climbing, and engaging in other extreme adventures. His proud Colombian roots allow him to connect with and appreciate various cultures throughout SoCal.
TIMESTAMPS
(00:00) Background.
(13:51) Going to college.
(19:24) Playing soccer in college.
(21:42) Semester at Sea.
(29:50) Introduction to real estate.
(39:22) Appeal of real estate.
“I think it was the freedom… I can grind really hard and make as much as I want and I think that's the beauty of this business is that if you really grind, if you have a good strategy, you’re consistent and you're able to evolve with the times as well, you can really make a lot of money.” (39:38)
(44:05) Starting a business.
“I started to research what can I do on my own in LA to get business because I did have some clients. I didn't have a ton of clients… Luckily I had enough savings for it at this point… Why am I not going on my own? That's plenty of time to find business.” (46:03)
(51:28) Working with high-tier clients.
“The stakes are higher so that means there's more competition. So in order to get those clients, you have to go all out. I think it's like, I don't know like 20 or 30 or 40,000 agents in LA, there’s so much competition.” (52:03)
